Not a single award at the national award. Forget competing with the movies of other languages, not even a single movie of ours in the year 2007 was good enough to even be considered for a national award at regional level. Telugu movies this time were not given the only award we usually bag – ‘Best Telugu film’.
Let us continue to uphold these high standards with more of ‘so called’ entertainers, more star kids, more of terrible technical values and more of dreadful acting capabilities.
Who gives a damn, our movies still collect crores of rupees because our super sentimental and compromising audience.
And of course we do win awards. Filmfares, Santhosham filmfare awards, Tiger Balm filmfare awards, Dettol filmfare awards and on and on. And the categories at these award nights ensure that everybody that attends the event gets an award. It’s more of a free gift than an award.
Did You know?
that Telugu cinema had bagged the least number of national awards compared to other biggies like Hindi, Tamil and Malayalam cinema. Even lesser than the small time Kannada industry.